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/ Sustainability

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Novacolor, colours that regenerate the world

The scarcity of the planet's resources is driving new strategies in industrial production in which sustainability plays an increasingly important role. Novacolor has chosen to work with new-generation materials and to always anticipate the trends, continuously researching new solutions, keeping a sharp focus on the environment and the eco-friendly approach. Which is why, in recent years, we have made a concerted, conscious effort to eliminate or drastically reduce, the use of harmful substances and toxic solvents, right from the study and design phase of new materials.
Novacolor manufactures and distributes innovative, low VOC (volatile organic compounds) products worldwide while the Group is constantly engaged in LCA (Life Cycle Assessment), which examines the entire life cycle of products and their environmental impact. 

Indoor Air Comfort Gold

We are part of the leading company in Italy in the sector of paints and varnishes for the professional building industry to receive Eurofins Indoor Air Comfort Gold certification, which attests to the environmental compatibility of our products and the total absence of VOCs in their composition, i.e. the lack of dangerous substances emitted by building materials that affect health.

Mass Balance Approach REDcert²-certified

The REDcert²-certified Biomass Balance approach, an important certificate in the industry sector dedicated to those who have chosen to invest significantly in sustainable raw materials, makes it possible to reduce carbon dioxide emissions into the atmosphere during the entire production cycle thanks to the massive replacement of fossil resources with renewable resources from biomass, as well as the recovery and reuse of waste destined for waste and disposal.

Formaldehyde-free

Formaldehyde is one of the most insidious health hazards, and can make indoor air up to 10 times more polluted than outdoor air. Our formaldehyde-eating and formaldehyde-free coating products are specific in that they succeed in "capturing" formaldehyde molecules and "imprison" them, thus preventing people occupying the rooms from inhaling them.

Life Cycle Assessment

The LCA system considers the entire life cycle of our products, evaluating the energy and raw materials required for the entire life cycle. This environmental-impact assessment enhances the knowledge and awareness that are essential for developing and making low-environmental-impact products.

Low & Zero VOC

Volatile organic compounds are chemical compounds formed by molecules of different kinds but all evaporate easily into the air at room temperature. VOCs greatly affect global and climate changes, as well as human health. Our products have a low VOC content: they reduce indoor pollution and also help us help our planet.

Indoor Air Quality A+

Our eco-friendly products are Indoor Air Quality A+, a categorization that classifies the emissions of finishes measured into the environment after 28 days from application. An A+ product makes our walls high quality, helps the environment and our health - among the most important issues we all currently address.

The Mass Balance Approach

At Novacolor, we are meeting the challenges of ecology and sustainability by redesigning our production chain through an agreement with the world's largest and best-known chemical company, BASF, with which we share a vocation for quality, a natural inclination for research and innovation, and a focus on major issues such as social responsibility and environmental protection. Through our Mass Balance approach, customers receive Novacolor paints formulated with sustainable raw materials while retaining quality standards. The aim of the Biomass Balance approach is to reduce CO2 emissions into the atmosphere by massively replacing fossil resources with renewable resources from biomass. Biomass sources include bio-naphtha and bio-gas which derive mainly from organic waste and vegetable oils. Renewable sources enter at the beginning of the binder production cycle and are incorporated into the finished product. This is thus a true revolution in the world of paints, one which will change not only the habits of consumers but also the entire supply chain, offering everyone an extra chance to make a real and tangible contribution to safeguarding the environment and the well-being of its inhabitants.

Novacolor's decorative textures not only make rooms unique and elegant, but also improve the well-being of those who live in them.
Novacolor is Home.

Eco-friendly products

Archi+ Argilla
Archi+ Argilla

Mineral plaster coat in powder for interiors, formulated with natural clay

Mineral plaster coat in powder for interiors, formulated with natural clay

Dune
Dune

Decorative architectural trowel-on coating with stunning metallic patterns

Decorative architectural trowel-on coating with stunning metallic patterns

Dune Opaco
Dune Opaco

Decorative architectural trowel-on coating for interiors, with matt metallic effect

Decorative architectural trowel-on coating for interiors, with matt metallic effect

Africa
Africa

Interior decorative coating with metallic effect

Interior decorative coating with metallic effect

Swahili
Swahili

Textured metallic decorative finish for interiors, available as silver and gold base

Textured metallic decorative finish for interiors, available as silver and gold base

Swahili Opaco
Swahili Opaco

Textured matt metallic decorative finish for interiors, available as silver base

Textured matt metallic decorative finish for interiors, available as silver base

Luce_Wall Painting
Luce_Wall Painting

Textured decorative finish for interior with metallic effects

Textured decorative finish for interior with metallic effects

Animamundi
Animamundi

Decorative top-coat finishing for interiors, with “washed out” effect and soft metallic patterns

Decorative top-coat finishing for interiors, with “washed out” effect and soft metallic patterns

R-Stone Fondo
R-Stone Fondo

Decorative textured coating for interiors and exteriors

Decorative textured coating for interiors and exteriors

Mi-Ku Therm
Mi-Ku Therm

Heat-proof, decorative finish, for indoors

Heat-proof, decorative finish, for indoors

CalceCruda
CalceCruda

Mineral coating with lime and clay for interiors and exteriors

Mineral coating with lime and clay for interiors and exteriors

CalceCruda Intonachino
CalceCruda Intonachino

Decorative mineral coating for interiors and exteriors

Decorative mineral coating for interiors and exteriors

CalceCruda Tinta a Stucco
CalceCruda Tinta a Stucco

Mineral decorative coating for glossy and matt interior finishes

Mineral decorative coating for glossy and matt interior finishes

Antiche Patine / Patina Minerale
Antiche Patine / Patina Minerale

Silicate colour wash for indoor and outdoor mineral substrates

Silicate colour wash for indoor and outdoor mineral substrates

Puro_titanium & VOC free
Puro_titanium & VOC free

Silicate-based, breathable paint for interiors

Silicate-based, breathable paint for interiors

Le Terre di Novacolor
Le Terre di Novacolor

Earth pigments in powder

Earth pigments in powder

Zer0 Primer
Zer0 Primer

Water-based mineral fixative, for indoors and outdoors

Water-based mineral fixative, for indoors and outdoors

MATmotion Silk
MATmotion Silk

Decorative finish for interiors with a metallic effect

Decorative finish for interiors with a metallic effect

MATmotion Marocaine
MATmotion Marocaine

Decorative metallic finish for interiors with a sanded effect

Decorative metallic finish for interiors with a sanded effect

Novaprimer
Novaprimer

Water-based acrylic pigmented sealer, for interiors and exteriors

Water-based acrylic pigmented sealer, for interiors and exteriors

Novacolor Back Office
Via Ulisse Aldrovandi, 10
47122 - Forlì (FC), Italy

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Novacolor Flagship Store
Corso Garibaldi, 91
20121 - Milan (MI), Italy

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info@novacolor.it
+39 0543 401840
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