The scarcity of the planet's resources is driving new strategies in industrial production in which sustainability plays an increasingly important role. Novacolor has chosen to work with new-generation materials and to always anticipate the trends, continuously researching new solutions, keeping a sharp focus on the environment and the eco-friendly approach. Which is why, in recent years, we have made a concerted, conscious effort to eliminate or drastically reduce, the use of harmful substances and toxic solvents, right from the study and design phase of new materials.
Novacolor manufactures and distributes innovative, low VOC (volatile organic compounds) products worldwide while the Group is constantly engaged in LCA (Life Cycle Assessment), which examines the entire life cycle of products and their environmental impact.
Our Biomass Balance approach means less carbon dioxide emissions into the atmosphere throughout the production cycle due to a massive replacement of fossil resources with renewable resources from biomass, as well as the recovery and reuse of waste that would otherwise be discarded and disposed of.
We are the first Italian company to obtain the REDcert² certificate, which is important in the industrial sector dedicated to those who have opted to invest heavily in sustainable raw materials.
Formaldehyde is one of the most insidious health hazards, and can make indoor air up to 10 times more polluted than outdoor air. Our formaldehyde-eating and formaldehyde-free coating products are specific in that they succeed in "capturing" formaldehyde molecules and "imprison" them, thus preventing people occupying the rooms from inhaling them.
The LCA system considers the entire life cycle of our products, evaluating the energy and raw materials required for the entire life cycle. This environmental-impact assessment enhances the knowledge and awareness that are essential for developing and making low-environmental-impact products.
Volatile organic compounds are chemical compounds formed by molecules of different kinds but all evaporate easily into the air at room temperature. VOCs greatly affect global and climate changes, as well as human health. Our products have a low VOC content: they reduce indoor pollution and also help us help our planet.
Our eco-friendly products are Indoor Air Quality A+, a categorization that classifies the emissions of finishes measured into the environment after 28 days from application. An A+ product makes our walls high quality, helps the environment and our health - among the most important issues we all currently address.
At Novacolor, we are meeting the challenges of ecology and sustainability by redesigning our production chain through an agreement with the world's largest and best-known chemical company, BASF, with which we share a vocation for quality, a natural inclination for research and innovation, and a focus on major issues such as social responsibility and environmental protection. Through our Mass Balance approach, customers receive Novacolor paints formulated with sustainable raw materials while retaining quality standards. The aim of the Biomass Balance approach is to reduce CO2 emissions into the atmosphere by massively replacing fossil resources with renewable resources from biomass. Biomass sources include bio-naphtha and bio-gas which derive mainly from organic waste and vegetable oils. Renewable sources enter at the beginning of the binder production cycle and are incorporated into the finished product. This is thus a true revolution in the world of paints, one which will change not only the habits of consumers but also the entire supply chain, offering everyone an extra chance to make a real and tangible contribution to safeguarding the environment and the well-being of its inhabitants.
Novacolor's decorative textures not only make rooms unique and elegant, but also improve the well-being of those who live in them.
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