Novacolor's new Showroom Format is the translation of decorative design into a sales setting designed to both impress and to generate turnover. With this in mind, the concept is developed using well-coded, Novacolor-branded components.
Progressive communication levels have been designed to guide customers through their shopping experience, with graphics dividing the showroom into similar product categories. This division is flexible and takes into account the unavoidable interplay between the various Novacolor products. Everything in the new format is clear and uncluttered, with the exception of Novacolor artistic expression, which remains the key feature that enhances the showroom's appeal.