The Allure of Raw Luxe in the Heart of Taipei

In the urban landscape of Taipei, CRÈM comes to life—a new-generation patisserie designed by HAOYANG INTERIOR DESIGN, embodying a renewed vision of hospitality design: refined yet essential, sensorial yet functional. At the core of the concept lies a clear inspiration from Raw Luxe, a trend that blends the authenticity of raw materials with the bespoke precision of meticulous detailing.



In the CRÈM project, Novacolor surfaces, with their sophisticated textures and refined finishes, bring to life spaces that not only meet functional requirements but also embody a sensorial design capable of engaging all the senses.



The Marmur Medio finish lends ceilings and walls a timeless elegance, with natural hues evoking stone in a contemporary key. Its textured materiality, combined with artisanal irregularities, transforms the space into a warm, embracing atmosphere, enhancing the sensory perception and crafting a fluid aesthetic journey. The sophisticated result of Marmur Medio, which renders every surface unique, is the very essence of Raw Luxe, where raw matter is elevated and brought to its highest expression through minimal and refined design.



The flooring, finished with Wall2Floor Waterproof, completes the work with a smooth and velvety surface that, while offering exceptional resistance to wear, blends seamlessly into the environment with an intense palette. This system, durable and highly functional, is ideal for HoReCa settings, where elegance meets resilience. Wall2Floor is not only a practical choice but also contributes to the design’s fluidity, creating sophisticated spaces that withstand the test of time without compromising on beauty.



CRÈM demonstrates how Raw Luxe is not merely an aesthetic code but a design philosophy. Through the masterful use of materials and the collaboration with Novacolor, every surface in the project becomes a narrative element, capable of evoking emotion while fulfilling the functional demands typical of HoReCa spaces.

Whether it is an exclusive lounge, a metropolitan bistro, or a design-oriented hall, Novacolor surfaces offer design versatility, technical durability, and visual depth—key elements for a contemporary hospitality experience that seeks to surprise and welcome.