Maximalism: when extravagance becomes refined

Maximalism is a current trend that pays tribute to abundance, diversity and wealth of detail, yet always in accordance with a measured balance. Spaces are vibrant and stimulating, and yet also harmonious and cosy.   
 


The art of mixing and matching leads to bold, often contradictory styles, textures and patterns that challenge traditional design conventions and create unique spaces.
This boldness also extends to the colour palette, where bold tones blend with softer or neutral shades, to create visual dynamism.
It is not simply a matter of filling a space with as many features as possible, but of attending to every choice that, even if unconventional, acquires meaning and purpose.



Louis Vuitton Indonesia, which has always been a model of a contemporary, multiform and diverse style, not surprisingly chose maximalism by Novacolor to adorn the walls of its showroom for the presentation of its Les Objets Nomades collection. Here, the brand's eternal savoir-faire was narrated in an engaging and dreamlike space that managed to dare through sophisticated versatility.



Different yet complementary decorative finishes are matched to create an end result that makes exuberance an urgent style statement. Animamundi interprets the 'washed concrete' idea in an innovative way, proposing a moderately pearly and opaque effect on one hand while, on the other, a strong textural character for high-quality decorations.
CalceCruda and Marmur Fine provide an elegant textural rendering with cloudy aesthetics and soft, warm colours. With its stone effect, R-stone introduces pleasant colour accents and soft plays on light. MATmotion Eggy expresses the  handcrafted excellence that is made democratic by proposing a paint with a matt eggshell appearance that makes colour a distinctive feature of beauty.



Controlled Maximalism provides not only visual stimulation but also a sense of comfort and harmony, making every space a celebration of individuality and style.