Interior Design & Fine Dining

Metallic effect finishes that transform a space into an immersive experience: Luce_Wall Painting directs the furnishing experimentation of the magnificent 10# STEAK HOUSE in Shenzhen, China.




Fine dining restaurants are becoming places for immersive experiences. Diners are not only looking for high quality products or dishes. They want a unique experience. This translates into an innovative and interactive design choice that will convey unconventional stories and emotions.

An increasingly popular trend is, for example, to focus on a single key product which acts as the common theme of the whole venture, and portrays an overall visual connection. Luce_Wall Painting directs the disruptive interior design experience of the 10# STEAK HOUSE in Shenzhen, China, a mammoth project with interior design by Ray Wong & RMA, brand design by Shaobin Lin, and application by Novacolor Guangzhou Panyu.

Elegant reflections, precious metallic touches and seductive plays of light alternate with tactile effects evoking the preciousness of fabrics: this is how Luce_Wall Painting, a textured finish for decorating interior surfaces with a subtly metallic effect, traces a narrative that speaks of all-Italian excellence transposed to the innovative and futuristic scenario of oriental style. Walls which do not simply define a room's visual aspect, but which also affect the sensorial experience it offer. An uninhibited design that speaks the language of mixing aimed at a stylistic as much as a conceptual and functional progress.

Thus, the avant-garde spirit of Luce_Wall Painting is also about sustainability and ecology, themes by now in the focus of attention in the luxury aesthetics sector and beyond. Consumers are increasingly aware of their environmental impact and seek settings and experiences that embrace sustainable practices. This is why the design of the 10# STEAK HOUSE perfectly fulfils all eco-friendly requirements by using a Biomass Balance REDcert² certified decorative product. Luce_Wall Painting can in fact reduce CO2 emissions into the atmosphere throughout the entire production cycle due to the huge replacement of fossil resources with renewable resources from biomass, as well as the recovery and recycling of waste that would otherwise be discarded and disposed of. 

When talking about fine dining restaurant design, embracing an immersive and anti-conformist revolution can lead to surprising results, such as enhancing the enjoyment of customers who are eager to fully experience unforgettable, out-of-the-ordinary venues. Daring to consolidate the certainty of well-being rooted in the timeless tradition of Novacolor decorative art.