The link between design and theatre is refreshed in TAM's new project by staging a total restyling of the foyer's Toilettes which become modular and genderless.
The vivid, bright colours of MATmotion interpret the driving spirit of the initiative that revolutionises the concept of personalising indoor spaces.
After the successful projects 'Vietato l'ingresso' (no entry) and 'TAMO Bistrò by Tommaso Arrigoni', which saw the Italian San Marco Group brand, and the Milanese place of excellence dedicated to live entertainment join forces in an exchange of creativity aimed at exalting all-Italian design, the time has now come to open a new and colourful chapter of this shared adventure.
"Un Bagno di Folla" (crowd restroom) is the project thought up by Giulia Pellegrino and the architects of COLLETTIVO INVƎRSO Elena Reggiani, Maurizio Di Mauro and Paolo Tegoni, which will stage a total restyling of Milan's Arcimboldi Theatre restrooms, giving the city and its theatre designer washrooms where art, architecture and design combine to give the public a full and welcoming 'scenic' experience.
The revolutionary concept focuses on the eccentric colour choices that become the primary, distinctive feature of the design. "Un Bagno di Folla" is a kaleidoscope of colours just as the theatre is an inexhaustible array of emotions for the audience who experience the energy and evocative atmospheres of the performances on stage every day.
Interpreting this boundless explosion of colour is MATmotion Supreme Eggshell, a high-quality interior 'eggshell' paint with unmistakable appeal. It’s a winner not just for its looks. Like the entire MATmotion line, Supreme Eggshell is a 100% sustainable product, with low VOC emissions during application, and is free of formaldehyde and added plasticisers. This eco-friendly product uses a Biomass Balance approach certified REDcert², an important sector certification dedicated to those who have undertaken significant investments in sustainable raw materials to reduce carbon dioxide emissions into the atmosphere during the whole production cycle thanks to the massive replacement of fossil resources with renewable resources from agricultural waste biomass.
MATmotion Supreme Eggshell is also a guarantee of indoor air quality as certified by the prestigious Eurofins Indoor Air Comfort Gold, which attests to the eco-friendliness of products, and the absence of VOCs in their composition. All to assure there are no hazardous substances emitted from building materials that can affect health. A variety of all-around potential to embrace the limitless versatility of TAM art.
MATmotion's diversity is reflected in a pioneering design that draws on the concept of dynamic space scalability: the new restrooms are designed to adapt to the percentage of men and women using the facilities, thus giving a more convenient and quicker experience for all. Also, for the first time in a theatre, TAM is inaugurating a new "genderless" restroom with the aim of welcoming and respecting all people, regardless of gender identity. This is an important initiative intended to mark a significant step towards inclusiveness and diversity. Giulia Pellegrino, creator of "Un Bagno di Folla," explains:
"With the cooperation of COLLECTIVE INVƎRSO we have also managed to create the restrooms numerically, reinterpreting them through innovative and sustainable solutions such as the Novacolor products. This move, which takes us closer to the environment marks the start of a change: the theatre listens to its audiences, and acts on their needs. The audience is universal, and is calling out for habits to adjust: society has changed; and with it, so have the needs of individuals and families, hence the decision not to indicate gender in one of the new toilets, making it open to all users who wish to use it".
A crowd is normally defined as 'an anonymous gathering', which is why toilets intended for public access are often built to be anonymous and colourless.But by re-defining the concept of ‘crowd’ as a collection of individuals with diverse emotions and experiences, the multitude is no longer anonymous. Rather, it is reflected in a thousand colours, becoming a representation of life itself, expressed through theatre and on stage.
Once again, TAM has chosen Novacolor's multiform colour to express this need for openness towards variety, using colour as a metaphor for possibilities to give the surfaces of the space an unprecedented visual narrative made up of individual stories that converge into a single design concept of the future.