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Novacolor unveils the 2025 Color Trends: When color transforms the ordinary into the extraordinary

/ Blog
13 November, 2024
Blog

Novacolor presents the Color Trends 2025, a journey between light and shadow, the ordinary and the unexpected, redefining the perception of color as a transformative element for every space. With the color expertise and research of designer and architect Gian Paolo Venier from OTTO Studio by Paola Navone, the expertise of the Novacolor marketing team, and the creative guidance of the Freedot agency, the Color Trends 2025 respond to contemporary needs, shedding light on unspoken desires and revealing nuances capable of influencing the atmosphere and wellness of spaces.



Color of the Year: Eclipsia.
At the heart of the 2025 proposal is Eclipsia, a soft and vibrant orange that challenges conventions. Eclipsia doesn’t just follow trends; it becomes an essential element for revolutionizing any color palette.
"Eclipsia is pure energy and vitality, capable of transforming the atmosphere of a space with a simple injection of color," says Gian Paolo Venier. "Perfect for everyday living spaces, it instills dynamism and positivity while always maintaining an aura of surprise."



The Satellite Palettes: Penumbra, Zenith, Aura, and Supernova.
These four color worlds offer versatility and inspiration, allowing architects and designers to explore new creative possibilities. Each palette represents a universe that welcomes Eclipsia as a connecting thread, enriching spaces with depth, dynamism, and character. From the shaded elegance of Penumbra to the vitality of Supernova, Novacolor's new palettes are designed to transform every environment into an immersive experience, capable of surprising and engaging, suitable for all types of projects, from residential to commercial and hospitality spaces.

An immersive experience to discover the power of color.
Spaces decorated with the shades of the new palettes reveal, at the right moment, the essence of Eclipsia, transforming each space with a final touch of color. Gian Paolo Venier guided journalists through a creative journey, inviting them to complete scale models with the “missing piece” of Eclipsia, showing how this color can truly transform and complete any environment.

Innovation and sustainability in the MATmotion line.
The Color Trends 2025 are integrated into Novacolor's MATmotion line, a collection of professional flat paints available in ultra-matte and eggshell finishes. This range is formulated to ensure high performance and quick reuse of painted spaces, thanks to low VOC emissions, with no added formaldehyde or plasticizers. Products in the line, such as MATmotion Supreme Matt and MATmotion Extra Eggshell, are certified according to the REDcert² standard, attesting to the use of sustainable raw materials. The Eurofins Indoor Air Comfort Gold certification also confirms compliance with the strictest indoor air quality standards, making them ideal for residential and commercial spaces.

An invitation to discover color.
Novacolor's Color Trends 2025 are an invitation to rediscover the power of color as a tool capable of transforming and enriching the perception of spaces. It is a journey that combines aesthetics with everyday life, turning every environment into a story to be told, where each color becomes an emotion to experience.

The Novacolor Color Trends 2025 are:

Eclipsia (Color of the Year): MM311



Penumbra (Palette 1) - Evokes the transition zone between light and shadow. Perfect for a palette of soft and delicate colors.
Light Year MM313, Dark Matter MM313, Eclipsia MM311, Ermetic Fobos MM314, Faint Glimmer MM 315, Milky Way MM 316.


Zenith (Palette 2) - Reflects the highest point of the sky during the eclipse, symbolizing maximum brightness and clarity. Suitable for a vibrant and bright palette.
Callisto’s Vibe MM317, Vega’s Return MM318, Eclipsia MM311, Venus’ Caress MM319, Ares’ Passion MM320, Sirius’ Fall MM321.


Aura (Palette 3) - A symbol evoking a sense of energy, light, and intrinsic beauty, suggesting a connection between aesthetics and emotion.
Ursa Major MM322, Ursa Minor MM323, Eclipsia MM311, Aquarius Drop MM324, Pluto Fairy MM325, Moon Beam MM326.


Supernova (Palette 4) - A stellar explosion of extraordinary power, illuminating the cosmos with an intense light visible even millions of light years away.
Shy Collision MM327, Orion’s Dream MM328, Eclipsia MM311, Dusk’s Serenity MM329, Midnight Whisper MM330, Steel Resolve MM331.

#novacolor #colortrends #matmotion

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