A new way to read matter

Quality is recognized in the details and chosen with awareness: each product tells its own story, made of material, color, and functionality. Within this context, the new Novacolor packaging is born: not a simple graphic restyling, but a system designed to maximize clarity, functionality, and readability, optimizing consultation, display, and management of a complex product portfolio. A design conceived to simplify the work of those who use it, enabling immediate identification of product lines and families and supporting operational efficiency throughout the entire supply chain.



“With this project, we wanted to make the Novacolor world clearer, more legible, and more contemporary. The new packaging is not just an informational medium, but part of the brand experience: a tool that helps design professionals, decorators, and retailers find their way and work better, without sacrificing the identity and elegance that distinguish us,” explains Anna Bertaccini, Brand Marketing Manager at Novacolor.



The design takes shape through a simple yet powerful gesture: putting the product at the center. The name becomes the protagonist, ensuring continuity and visual order. Each product family is distinguished by a dedicated color, guaranteeing immediate recognizability and consistency across the entire range. With the transition from the ring-closure format to the new band format with a tamper-evident seal, the packaging improves functionality and information order, adding a touch of class to a brand that makes quality its defining trait.



“Today, packaging is a language: it organizes, clarifies, enhances the product, and makes visible a culture of craftsmanship in which functionality, identity, and sustainability become a single system,” says Roberta Vecci, International Marketing Director, San Marco Group.



The project also looks to the future: Novacolor has obtained the Plastica Seconda Vita (PSV) certification, the result of a multi-year journey aimed at building responsible, traceable, and transparent supply chains. This is not just an achievement, but a concrete commitment to sustainability and collaboration with certified suppliers. This path of innovation will continue to expand progressively, extending the same approach to metal cans and bags as well, creating a coherent and virtuous packaging ecosystem, where functionality, aesthetics, and sustainability interact across the entire range.



Every element of the packaging is designed with precision and functional hierarchy: technical information—from regulations to usage specifications, through to storage and disposal data—is arranged clearly and is easily accessible both in the showroom and on site, without interrupting the visual experience. The rationalization of formats and the organization of information enable more agile management of regulatory and informational updates. All packaging already complies with the new CLP Regulation 1272/2008, which defines precise criteria for the presentation of data on labels, including text size and the completeness of technical information.



In summary, the new Novacolor packaging is no longer just a container: it becomes a complete operational tool that simplifies product management, facilitates the identification of lines and families, and supports a coherent, functional, and sustainable ecosystem. A design conceived to enhance the material and transform every label into a true architecture of information and matter, offering a clear, harmonious, and immediately accessible brand experience.