Novacolor participates in Denmark's biggest design event - 3 Days of Design - from 7 to 9 June 2023 in Copenhagen.
Novacolor is exhibiting in 2 historical buildings:
- The Embassy of Italy - Fredericiagade 2, 1310 Copenhagen Embassy of Italy at 3daysofdesign
- Odd Fellow Palace - Bredgade 28, 1260 Copenhagen FRAMING at 3daysofdesign
Nine decorative effects inspired by Novacolor's concept of the year 'Daydreaming - Unlock yourself' will be on display at the Embassy of Italy. Daydreaming tells about an interior design that strives for the highest form of beauty and authenticity, with no limit to the goal. We achieve our desires by daydreaming them.
Among the finishes on display will be some of the brand's trendiest products - CalceCruda, Archi+ Pietra Intonaco, Verderame_Wall Painting, Archi+ Concrete, Marmorino KS, Florenzia and R-stone - presented in an original guise that rediscovers traditional materials interpreted in an innovative way.
There will also be live performances by two Danish artists, Glenni Lund Jensen and Søren Mulvad Olesen, who will create a modern interpretation of Michelangelo Buonarroti's most famous work in the Sistine Chapel.
At Odd Fellow Palace, Novacolor will be present along with 35 other prestigious international design companies. Novacolor will present, in the 'Blue Salon' on the 2nd floor, the new Texture & More collection resulting from the collaboration between the Italian brand and the Milan interior design studio Studio Salaris.
The textures of the collection start from a transversal observation of the world around us: from nature to mythology passing through alchemy, Novacolor tells about an heterogeneous path seen from different perspectives. 6 the effects presented in the collection: Hyperion / Tetii / Tulip / Aebe / Ecate / Eucalyptus.
The 8 September event organised by Novacolor at Theatro hub in Milan to discuss about innovation, relationships and culture, hosted a conversation with the Chinese partner Guangdong Bardese Chemical Co., Ltd, the internationally renowned Italian architect Joseph di Pasquale, author of the iconic Guanzghou Circle with his JDP Architects, and the Chinese Architecture Academy Vice President Mr. Zheng Shaowen.
Cozy life, Nomadism, Fluid positivity. Three lifestyles to recognize oneself in a color experience and dream with open eyes. Daydreaming is the color of the year to live beyond the imagination.
The Group calls companies, institutions and start-ups to join in new synergies to identify innovative compounds and cutting-edge technologies to reduce the environmental impact of products.