The Novacolor Ambassadors are a diverse group of decorating professionals who bring together diverse cultures and personalities. The project is one which promotes Italian expertise and quality, and which aims to increasingly consolidate the producing of decorative effects for interior and exterior contexts through the training that the brand promotes both in Italy and internationally. Thanks to their high level of professionalism and executive experience, the Ambassadors are those identified to promote and spread Italian decorative culture to future generations. Again this year, Novacolor has selected the ten Ambassadors who are ready to immerse themselves in an ongoing exchange of international experiences where practical working and training are the keys to ensuring quality and creating engagement and identity. We are delighted to welcome: Demis Grob from Switzerland, Nikola Mavrek from Croatia, Juilen Rolland from France, Pinar Demiralay from Turkey, Tanya Deng from Taiwan, Kazunori Iijima from Japan, Monica Michela Zucco and Natalino Meloni from Italy, Zachary Barlow from the United Kingdom, and Sven Remmele from Germany.
In an exclusive shoot held in Forlì (FC), in the heart of Novacolor's hometown, photographer Gianluca Cisternino, with the creative direction of the agency Freedot, captured the different faces of a daydream through the exclusive multiple-exposure technique. The portraits of each Ambassador have thus been constructed following the Novacolor 2023 concept of "Daydreaming, Unlock Yourself", which recounts the new chapter of a story made up of introspection and ambition: closing one's eyes to look again, reaching one's desires by dreaming of them with open eyes. The result of this journey finds its destination in the decorative works made from the products that best represent a personal interpretation of Daydreaming. Each of them donated based on their own culture, experience, and sensitivity; a wholly subjective view of the meaning of the new concept.
"FOR ME, DAYDREAMING IS...LOVE WITHOUT LIMITS."
Demis Grob, without limits, dreamed the decoration of a panel with Archi+ Pietra, Marmorino KS, CalceCruda, and Metallo_Fuso.
"FOR ME, DAYDREAMING IS ... RELAXATION."
Nikola Mavrek was inspired by the colours of the MATmotion Fluid Positivity palette mixed with Wall2Floor Top Coat and Metallo_Fuso to unleash his desires in a soft and reassuring proposal with an eclectic instinct.
"FOR ME, DAYDREAMING IS...SUCCESS."
Ambition, materiality and colour in Julien Rolland's work created with Archi+ Stone Plaster, Era a Pennello, CalceCruda, Eclat_Wall Painting, and Africa.
"FOR ME, DAYDREAMING IS ... ENERGY AND HOPE."
For Pinar Demiralay, Daydreaming is about wanting to hope through the textures of CalceCruda Plaster, Dune, CalceCruda, CalceCruda Tinta a Stucco, and Metallo_Fuso.
"FOR ME, DAYDREAMING IS...HARMONIOUS SPACE IN MY LIFE"
Also CalceCruda Intonachino, and CalceCruda with the addition of R-Stone to reproduce the harmony in Tanya Deng's space.
"FOR ME, DAYDREAMING IS...SURPRISING"
For Kazunori Iijima, daydreaming is amazing, like the combination of CalceCruda and CalceCruda Plaster in his panel.
"FOR ME, DAYDREAMING IS ... AWARENESS."
Archi+ Pietra Intonaco, Luce_Wall Painting, Marmorino KS, Metallo-Fuso Bronze and Zinc, Mirror and Archi+ Fondo describe the journey to awareness in Monica Michela Zucco's panel.
"FOR ME, DAYDREAMING IS ... INFINITY"
IRONic, Metallo_Fuso Ottone, Archi+ Pietra Intonaco and CalceCruda Intonachino meet in the infinity of Natalino Meloni's Daydreaming.
"FOR ME, DAYDREAMING IS ... ESCAPING."
Materiality takes centre stage in Zachary Barlow's barrier-free panel, with Archi+ Argilla, CalceCruda, and Archi+ Pietra Intonaco.
"FOR ME, DAYDREAMING IS...VISION"
Last but not least, Sven Remmele has chosen Archi+ Argilla and CalceCruda Tinta a Stucco to best fulfil his vision of outside-the-box desire.
Authentic decorative mastery represented and handed down to the world by those who make Novacolor values a dream to be enjoyed beyond imagination.