The future of Pakistani rural tradition: The Loft House

The innovation of the Wall2Floor micro-cement system for walls and floors and the sustainability of Antiche Patine traditional color wash are the spokesperson for avant-garde design in this modern residence inspired by the traditional "mud homes" in South Asia.



The use of sustainable and at the same time functional products for a new concept of living linked to well-being and awareness is the constant leitmotif of Novacolor, an Italian brand that has been spreading decorative art around the world for more than 35 years.
To this philosophy is added the one linked to an innovative and intuitive decor proposal with respect to new interior decorative trends, a reason that makes Novacolor one of the main players when it comes to designs with an avant-garde spirit, but also very much connected to the cult of tradition. The latest example of this winning combination is "The Loft House", a masterful farmhouse built in Pakistan, where the interiors are narrated by Wall2Floor, a multilayer mineral system for walls and floors, and the exteriors are interpreted by natural mineral plasters protected and further decorated with Antiche Patine, a permeable glaze that underlines the volumes of the Farm House making them truly iconic.



The collaborative project conceived by Khyyam Ikram Design/Build and Umer and Hasnain Architects is located within the Mujahid Farms & Stables complex, positioned at the meeting point between the twin cities of Islamabad and Rawalpindi. It is a luxurious agritourism that draws inspiration from Pakistani rural history with its "mud homes", flat-roofed buildings rooted in the depths of Islamic cultural consciousness and built with mud, an element particularly useful in humid and hot climates such as Pakistan. "The Loft House" was born with the aim of modernizing the concept of traditional South Asian farmhouses, preserving their identity at the same time.



To obtain this aesthetic and functional result, the official Novacolor Partner in Pakistan, Innovators, has chosen to use materials capable of maximizing this magical balance between past, present and future.
Wall2Floor is the Novacolor micro-cement that symbolizes the state of the art in terms of innovation for continuous systems for horizontal and vertical surfaces. In fact, the multilayer mineral coating makes it possible to obtain continuous, seamless, monolithic finishes, able to satisfy aesthetic and functional needs. Also, in the case of The Loft House, Wall2Floor manages to dialogue with modern and at the same time traditional architecture, offering solutions aligned with the requests of the most demanding designers, even in the decorative field.



The mineral component of the exterior decoration is instead enhanced by Antiche Patine, a traditional super performing color wash. The chromatic effect obtained recalls the ancient patinas typical of mineral systems with high vapor permeability, associated with good resistance to UV rays and atmospheric agents.



The choice of Antiche Patine brings Novacolor's commitment to environmental sustainability to the fore. In order to reduce the "carbon footprint", Antiche Patine is formulated with a special binder, deriving from sustainable biomass, which therefore replaces fossil raw materials. This is possible thanks to a technical-productive methodology called "mass balance" certified REDcert2.
The sustainable biomasses used by Novacolor consist of biological material that derives from waste not subtracted from the nutritional chain of humans and animals. The use of these materials, modified through various processes to obtain both fuel and electricity, is a novelty in the production of varnishes and decorative paints because it allows consumers to change their purchasing habits, favoring environmentally friendly materials, without sacrificing quality.

 
Sustainability and tradition, innovation and modernity find themselves in a perfect equation that makes "The Loft House" an ideal project to nurture the well-being and relaxation of those who live there, while at the same time giving the opportunity to make a sustainable and to be able to decorate even with the sensitivity of one's origins through the new languages and new products that characterize today's living.