Archi+ Argilla: sustainability and innovation

As the latest industry trends tell us, decorative finishes for walls and floors can be elegant, sophisticated and at the same time respectful of the environment. This is what happens with Archi+ Argilla, the new mineral plaster which, with its 100% sustainable approach, will conquer Paris at the Architech @ Work Fair, the exclusive event aimed at architects, designers and professionals, dedicated to the main innovations of architecture.



Archi + Argilla is a powdered mineral wall covering for interiors, a symbol of sustainable innovation thanks to a formulation characterized by a mix of lime and natural clay. The entire Archi+ line is composed of mineral coatings with low emissions of volatile pollutants and is the result of a supply chain redesigned by Novacolor on the concept of "Biomass Balance", which provides for the gradual replacement of fossil raw materials with biomass from waste agricultural.



Thanks to this innovative approach, Novacolor was the first company in Italy to obtain the REDcert2 certification for decorative effect finishes, an important certificate awarded to companies that invest significantly in sustainable raw materials.
Can a mineral plaster therefore be respectful for the environment? Archi+ Argilla is confirmation that Novacolor's choice of producing using certified raw materials and progressively reducing the Carbon footprint now represents the only way to protect the planet and its inhabitants.