In 2002 at SAIE in Bologna, Novacolor presented Marmorino KS for the first time, as a natural lime-based putty for satin-effect skim coats and finishes. It became an immediate success as the colours and effects proposed impressed both customers and professionals so much that they drove the push of Novacolor's all-Italian products to the export market. The new product was presented first in Europe and then worldwide. Marmorino KS expanded from Akzo Nobel in Switzerland to Asian Paint in the East, the world's ninth largest producer and seller of paints and decorative effects. Sold in over 100 countries, it is now also the number-one selling product in China.
Marmorino KS has been the keystone of the stylistic growth of Novacolor, which has succeeded in interpreting a classic product with a modern and refined look to create a finish that is soft to the touch and predominantly matt at a time, at a time when glossy finishes were favoured. It won over the favour of architects and designers who were always searching for something new.
This year it will celebrate its twentieth anniversary with a new collaboration and a journey of discovery into the colours, its unique matt texture, and its versatility for outdoor use.
Studio Salaris, one of the most important creative centres of Milan’s design scene, has dedicated Marmorino KS a docu-film on how the famous moodboards – a source of inspiration for designers and architects – are created, recounting the noble history and purity of a material that somehow succeeds in being always up-to-date as well as elegant and discreet.
A product folder will also be presented, with the colour palette enriched by the most significant colours of these twenty years of history.
Find out more on Marmorino KS and on its 20 years of history!
Marmorino KS is thus a product that combines the beauty of the splendours of the past with the versatility of an increasingly high-performance material that meets the needs of the latest trends in architecture and environmental sustainability. Being lime-based, Marmorino KS is natural and low VOC and with its delicate, matt appearance and velvety feel, it can be used in a variety of contexts, from super-modern colour-driven architecture to more traditional, tailor-made textures. It is also easy to apply, and does not create any joints, making it great for use on large surfaces, where it combines traditional charm with a timeless style. It’s the preferred product of many craftspeople and contractors.
So there are many advantages that have made Marmorino KS a timeless product: "in spite of" its twenty years, it continues to charm architects and interior designers the world over. Thanks to the appropriate protection, it can also be used in damp environments such as spas and wellness centres.
Since 2002, Novacolor and its Marmorino KS have completed prestigious international projects such as the Estonian National Musey and the Palacio Condes de Murcia in Portugal, working with leading architectural firms such as Manuel and Francisco Aires Mateus and Federico Valsassina, W.DESIGN company of Shanghai, and Mong Hsi Interior of Taiwan
Marmorino has travelled through time in these two thousand years of history, from the ancient lime-based products of the Roman Empire came a material of lasting charm that still now adorns the interiors and exteriors of the most important architectural structures in Italy and the world, both in the residential and commercial sectors.
Many happy returns, Marmorino KS!