Archi+ Argilla: clay, raw earth and nature

Clay is a sustainable and ecological material, which has always been present in the history of architecture and has now returned to attract the attention of professionals, as a construction element widely used in Mediterranean architecture to create durable and low environmental impact homes.

Archi + Argilla is the plaster that fully responds to the concept of sustainable innovation proposed by Novacolor. Formulated with natural clay, Archi + Argilla gives new life to a historical raw material revisited in a modern key and applicable in a single layer on new and pre-existing plasters, made with hydraulic binders, plasterboard, organic or mineral coatings, absorbent mineral conglomerates. Different finishes and different shades define Archi + Argilla in our homes. Applied to the wall to make our homes elegant and at the same time pleasant thanks to a strong connection to the natural elements.

Novacolor, with its choices, increasingly embodies the new trend that sees nature and material protagonists of architecture and interior design. The evolution of Architecture in the last year has in fact coincided with the return of natural matter, in all its forms. Novacolor has always been sensitive to environmental protection issues and has designed with its R & D team Archi+ Argilla, the new decorative frontier of sustainability.

The Archi+ line is part of the Novacolor Minerals range, characterized by the use of natural components with low emissions of volatile pollutants. For years, Novacolor has been redesigning the production chain with a new approach based on the concept of “Biomass Balance” by replacing fossil raw materials with biomass from agricultural waste. Its products, in addition to having obtained the indoor air quality A+, were the first in Italy to receive the REDcert2 certification, an important certificate awarded to companies that invest significantly in sustainable raw materials. Archi+ Argilla, like the entire Archi+ range and all Novacolor decorative proposals, are therefore designed with the aim of increasingly reducing the presence of carbon footprint in the composition, actively participating in the Green Deal and its mission to achieve climate neutrality. in Europe by 2050.