highlight_off
  • Colours
    All the colours Color trends Matmotion Paints for interiors and exteriors Fixatives and protective products
  • Effects
    All the decorative effects Metallics Minerals Oxidation Concrete Matt Floorings Stencils & patterns Texture&more
  • Wallpaper
    All the wallpapers Karaba Delhi Huelva Kansas Fields Barcelona Nets
  • Visualizer
  • Inspiration
  • Ambassadors
  • Discover more
    Philosophy Sustainability Services News

  • Account
  • Store Locator
  • Italiano Français Deutsch Pусский Română Español
  • Colours
    • All the colours
    • Color Trends
    • MATmotion
    • Paints for interiors and exteriors
    • Fixatives and protective products
  • Effects
    • All the decorative effects
    • Metallics
    • Minerals
    • Oxidation
    • Concrete
    • Matt
    • Floorings
    • Stencils & Patterns
    • Texture&More
  • Wallpaper
    • All the wallpapers
    • Karaba
    • Delhi
    • Huelva
    • Kansas
    • Fields
    • Barcelona
    • Nets
  • Visualizer
  • Inspiration
  • Ambassadors
  • Discover more
    • Philosophy
    • Sustainability
    • Services
    • News
Italiano Français Deutsch Pусский Română Español

Archi+ Argilla: clay, raw earth and nature

/ Blog
18 February, 2022
Blog

Clay is a sustainable and ecological material, which has always been present in the history of architecture and has now returned to attract the attention of professionals, as a construction element widely used in Mediterranean architecture to create durable and low environmental impact homes.

Archi + Argilla is the plaster that fully responds to the concept of sustainable innovation proposed by Novacolor. Formulated with natural clay, Archi + Argilla gives new life to a historical raw material revisited in a modern key and applicable in a single layer on new and pre-existing plasters, made with hydraulic binders, plasterboard, organic or mineral coatings, absorbent mineral conglomerates. Different finishes and different shades define Archi + Argilla in our homes. Applied to the wall to make our homes elegant and at the same time pleasant thanks to a strong connection to the natural elements.

Novacolor, with its choices, increasingly embodies the new trend that sees nature and material protagonists of architecture and interior design. The evolution of Architecture in the last year has in fact coincided with the return of natural matter, in all its forms. Novacolor has always been sensitive to environmental protection issues and has designed with its R & D team Archi+ Argilla, the new decorative frontier of sustainability.

The Archi+ line is part of the Novacolor Minerals range, characterized by the use of natural components with low emissions of volatile pollutants. For years, Novacolor has been redesigning the production chain with a new approach based on the concept of “Biomass Balance” by replacing fossil raw materials with biomass from agricultural waste. Its products, in addition to having obtained the indoor air quality A+, were the first in Italy to receive the REDcert2 certification, an important certificate awarded to companies that invest significantly in sustainable raw materials. Archi+ Argilla, like the entire Archi+ range and all Novacolor decorative proposals, are therefore designed with the aim of increasingly reducing the presence of carbon footprint in the composition, actively participating in the Green Deal and its mission to achieve climate neutrality. in Europe by 2050.

#novacolor #interiordesign #archi+ #clay #raw #earth

Related events
Blog
Novacolor presents Ambassadors 2023

Ten master decorators tell the story of all-Italian-made decorative art around the world, and train the next generation of expert craftspeople

Daydreaming, Novacolor's 2023 concept

Novacolor's "Daydreaming, unlock yourself" concept recounts the new chapter in a story of introspection and ambition

Material trends and decorative art: The Pietra Project

The "cave design" explodes in the decoration of the English residential project that makes the stone effect a must-have in terms of new architectural trends.

Novacolor Back Office
Via Ulisse Aldrovandi, 10
47122 - Forlì (FC), Italy

---------------------------

Novacolor Flagship Store
Corso Garibaldi, 91
20121 - Milan (MI), Italy

---------------------------

info@novacolor.it
+39 0543 401840
  • Philosophy
  • Sustainability
  • Services
  • Download
  • Contact us
  • San Marco Group
  • Corporate Social Responsability
  • Certifications and awards
Follow us on
Follow us
  • Novacolor is a brand of San Marco Group S.p.A.
  • © 2010-2022 San Marco Group S.p.A. All rights reserved
  • P.Iva IT00229240270
  • Privacy policy
  • Company Info
Privacy policy
User agreement
Terms and conditions
Privacy policy