MATmotion line, with the new Novacolor Color Trends 2022, is the symbol of a green path for the sustainability that the brand has undertaken several years back.
This path is based on the awareness of the scarcity of the natural resources of our planet and has among its objectives the reduction of CO2 emissions in the atmosphere, a goal possible thanks to the technical-production process Mass Balance Approach, which involves the massive replacement of fossil resources with renewable resources derived from agricultural wastes. In 2022, MATmotion Supreme Matt, MATmotion Supreme Eggshell and MATmotion Velvet will also be included in the Massa Balance package, certified RedCert2.
In the post-pandemic world, more and more consumers have become aware of the importance of indoor air quality. This is why more and more eco-friendly and low-VOC products are being chosen, such as the MATmotion line, which has obtained the highest certifications in this area. Among these, the Eurofins Indoor Air Comfort Gold certification combines all the European regulations on VOC emissions and almost all the optional labels on VOC emissions, including not only testing and screening of thousands of chemical products but also a program to ensure that not only a specific sample is tested: all production batches are monitored over time and production processes are inspected periodically. This guarantees the maintenance over time of the certification, which has also been obtained by the matt mineral water paint for interiors Puro_titanium & VOC free, silicate-based, odorless and free from biocides, VOC and formaldehyde. Puro_titanium & VOC Free has an active action that can significantly reduce the concentration of formaldehyde that may be present in the ambient air. A safe and reliable proposal that meets the requirements of LEED, BREEAM International, BREEAM NOR, DGNB, Well Building and Italian CAM Edilizia.