“Let me immerse my soul in colors; let me swallow the sunset and drink the rainbow ”. It is with this superb image created by the words of Khalil Gibran that Novacolor launches the color trends inspired by the new 2022 concept We belong to nature.
Nature has always been a source of inspiration. In these years of awareness and commitment to climate change, Novacolor has developed certified products that improve the quality of the air in our homes and that have minimal impact on the environment. Also for the 2022 color trends, Architect Barbara Sansonetti, Ambassador of the Italian brand of decorative finishes for walls and floors, has studied a selection of shades that create a strong connection with the natural world using the tones of the sea, the sky and the earth.
"We are looking for a new dialogue with nature - says the architect - So we have to start from what nature has offered us over the millennia: the raw materials, the reds of history, the pinks of some sunsets, the brown tones of the earth and wood, the green of the olive tree with its two-tone leaves, the blue of the sky and the sea. They are all authentic colors and deeply rooted in ourselves. They are part of our history and we often experience them unconsciously.".
The new Novacolor color trends are therefore the symbol of a path linked to sustainability and respect for the environment that the brand has undertaken with great seriousness. The message that has been spreading throughout the world for years is clear and wants to underline the need for each of us to understand that only by respecting and living responsibly will it be possible to guarantee a future for the new generations.
The path that Novacolor has taken is based primarily on the consideration of the scarcity of the planet's resources which has led to the definition of new strategies at production level, such as the use of new generation raw materials with the so called “Biomass Balance approach”. The goal achieved is to reduce CO2 emissions into the atmosphere, thanks to the massive replacement of fossil resources with renewable resources from biomasses derived from agricultural waste.
But all this is not enough. In the post-pandemic world, more and more consumers have become aware of the importance of air quality inside homes. For this reason, more and more eco-compatible and VOC-free products are being chosen, i.e. without dangerous substances that are emitted from building materials with effects on our health (allergies, asthma, carcinogenic effects), such as the MATmotion line by Novacolor which has obtained the maximum certifications in this field.
Eurofins Indoor Air Comfort Gold certification combines all European VOC emissions regulations and nearly all optional VOC emissions labels, including not only testing and screening for thousands of chemicals but also an internal quality program to ensure that not only a specific sample is tested: all production batches are monitored over time and production processes are examined. This guarantees the maintenance of the certification over time. Ultimately, the acquisition of this new certification makes the MATmotion line (but also the Puro_titanium & VOC free water-based paint, which enjoys the same awards), a safe proposal based on Best-In-Class products in terms of low pollution of the air inside our homes and that meets the LEED, BREEAM International, BREEAM NOR, DGNB, Well Building and Italian CAM Edilizia requirements.
The Novacolor 2022 color trends of the MATmotion product line are therefore the answer to this strong human need to return to being an integral and active part of nature:
Italian Sunset inspired by the pink of sunsets, flowers, precious marbles and the light feathers of flamingos. It is an invitation to be as strong as the reds of history and as vital as the maple leaves of rhubarb.
Tuscany Land with the brown tones of the earth, wood, bark of trees and their fruits that express warmth and comfort, solidity and desire for tradition.
Olive Tree with its green tones reminiscent of precious stones, nature and evergreen trees such as the olive tree with its two-tone leaves capable of instilling balance and calm, serenity and inner peace.
Mediterranean sea with its immensity and strength of its blues, between sky and sea. A perfect image of the inner peace that the human being is always striving for. The essence of the balance we yearn for every day.
The selected colors convey strength, comfort, balance, vitality, serenity, hope and above all optimism towards the future.
MATmotion, the line of professional enamels and water-based paints with ultra-matt or eggshell finish welcomes these new colors suitable for the decoration of ceilings and interior walls, also on large surfaces. MATmotion produces particularly uniform finishes, suitable in environments where you want to ensure an excellent aesthetic result associated with the speed of execution. With low emission of volatile compounds during application and free of formaldehyde and added plasticizers, MATmotion paints, in the versions MATmotion Supreme Matt, MATmotion Supreme Eggshell, MATmotion Extra Eggshell and MATmotion Extra Matt, have just obtained the prestigious Eurofins Indoor Air certification Comfort Gold, the best guarantee that the products meet the low VOC emission requirements required by the market, making them excellent for guaranteeing indoor air quality.
The MATmotion Flat Paints Collection is a kaleidoscope of proposals capable of satisfying every type of need. MATmotion Supreme is the supreme interior wall enamel. With excellent performance and available in dead "matt" and "eggshell" versions.
MATmotion Extra is the super washable water-based paint for uinterior finishes. Available in the “matt” and “eggshell” version. MATmotion Urban is the breathable paint for interior surfaces in the matt version.
In addition, through the Decorizer APP, available on the Apple and Android stores for all those who want to discover the world of color and are passionate about Design, you can find out more about the entire MATmotion line and also capture your favorite colors directly from your surrounding environment.
Ideal for displaying Novacolor textures applied directly on the walls of your home and/or in preloaded environments.