It's time to Be Grateful

A deep sense of gratitude to the world is the only driving force that will allow us to start again with awareness, and a sense of belonging and sharing. The connection between human beings is sustained by a common acceptance of the present with the determination to walk towards the future, because the future is now, the future is us.
Find out the colors of gratitude!



In the shots taken by the photographer Gianluca Cisternino with the syling by Barbara Sansonetti, gratitude is expressed by a sense of acquired serenity, which lives on in an ethereal but dominant light, able to enhance living and social spaces through natural colors and textures that give balance and well-being. This is how gratitude is revealed in the acceptance of a nature that is not only to be respected and protected, but also to be considered as an irreplaceable ally.

 
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Novacolor has in fact chosen for years to invest significantly in sustainable raw materials, representing an Italian excellence that works with passion and competence for a sustainable future. The green approach is one of the values in which Novacolor firmly believes and in which it continues to invest. Starting from this certainty, the brand wants to focus this year on the​​​​​  extraordinary human capacity to convey nature in a form of both human and social progress.
The concept of the future is told through the faces of three young students of architecture and interior design who fully symbolize the values of awareness and hope for which we are grateful and through which to look forward:
 
 “I dream of a future in which architecture and design know how to pursue innovation without ever forgetting the value of tradition, providing smart answers to the humankind and his future problems. I think I have the right tools to find inspiration even in less serene moments like the one we are experiencing, building my future brick by brick, step by step.”
- Emanuele
 
 “I expect the world of work to welcome us young people positively and with interest, so that I can make full use of the skills I have learned during my university years and make all my dreams and ideas come true.”
- Francesco
 
 “I am grateful for the idea that one day my works and projects could become something real that could be useful to people, to society, and to the future in general.
- Valeria
 
It is time to reborn through the colors of gratitude and accept the change for a shared transformation through which to start again: It’s time for BE GRATEFUL!