Guiding the visual story is the symbol of the portal, a metaphor for the meeting of worlds and meanings, a gateway in which design acts as a bridge between nature and humanity. Six design pieces, made with some of Novacolor's most iconic finishes, perfectly embody this philosophy, transforming material into pure artistic expression.

• EDGE: the perfect balance between material and light, where every detail captures the essence of a unique moment.
• ECHOS: a dialogue between distant ages where the past whispers in the present bringing a refined contemporary result.
• RISE: a tribute to renewal, where a solid, tactile texture rises gracefully, bringing energy and movement.
• LUMINANCE: luminous and ethereal tones are reflected in plays of light, transforming space into a suspended and alluring atmosphere.
• TERRAE: an effect that evokes the primary strength and materiality of the earth, conveying a sense of groundedness and deep connection.
• WHISPER: a hushed whisper that with almost sculptural lightness endows the space with a sophisticated and harmonious atmosphere.

The materials used to create the design pieces in the Signature Collection 2025 embody the fusion of art and nature. Iconic finishes such as CalceCruda Intonachino, Marmorino KS, Dune and Metallo_Fuso are not just an aesthetic choice, but a celebration of the raw materials that make up their very essence. Lime, metal and clay take centre stage in surfaces that go beyond decoration, transformed into pure matter. Their use not only visually enriches spaces, but also underlines Novacolor's commitment to sustainable solutions, selecting materials that respect the environment and provide high technical performance.

Through the concept campaigns of each year, Novacolor communicates how our continuous commitment to transforming product production sets us apart. The use of raw materials from biomass derived from agricultural waste, the study of sustainable products and, at the same, time providing functional solutions to a new concept of living, linked to well-being and awareness, without ever renouncing aesthetics, are constant guidelines for the brand.

Targeted investments in development, research and technology, detailed analysis, courageous choices and company solidity have allowed us to make a great contribution to the decorative finishes market by offering solutions with high added value, thanks to the use of high-quality and organic raw materials for the production of finishes with low environmental impact.
The enhancement of surfaces as works of art, creativity in the development of new products and a range of colours always in step with the latest market trends; checks carried out at every production stage, care in processing, and company organisation subject to precise protocols, guarantee UNI EN ISO 9001:2008 Certified Quality and make our R&D department the main driver of creation and innovation in Novacolor products.

The combination of ideas, insights, in-depth feasibility studies and new-product development make the Novacolor brand acknowledged worldwide as a benchmark company for the best international architecture and design firms.

Novacolor operates in Italy through a network of over 100 specialist retailers. Abroad, we are active in more than 70 countries, and have partnerships with leading manufacturers, architectural firms involved in the contract segment, importers and retailers specializing in decoration and interior design.

Novacolor was established in 1982 in Forlì, in the heart of one of Italy's most productive areas. In 2009 Novacolor becomes part of the San Marco Group, the leading company in Italy in the manufacture of painting systems for the building industry, becoming the group's "top brand" in the high quality decorative finishes sector. Through this acquisition, both companies benefit in terms of know-how and reputation, both nationally and internationally.
In January 2021, Novacolor closes its legal identity and completes its merger by incorporation within San Marco Group SpA, thus further strengthening its position and benefiting from the Group's strengths: R&D, the purchase of innovative raw materials, and the industrial and logistics platforms. 

Vision, creativity and meticulous care in selecting high-quality materials have enabled Novacolor to offer architects and designers a full range of interior and exterior decorative finishes, as well as mineral and synthetic coatings ideal for modern façades and historic buildings. Novacolor has also become specialized in making continuous wall and floor systems for indoor and outdoor use, and high-quality matt, gloss and satin paints.

Novacolor is the colours of Architecture.