Through the concept campaigns of each year, Novacolor communicates how our continuous commitment to transforming product production sets us apart. The use of raw materials from biomass derived from agricultural waste, the study of sustainable products and, at the same, time providing functional solutions to a new concept of living, linked to well-being and awareness, without ever renouncing aesthetics, are constant guidelines for the brand.

Targeted investments in development, research and technology, detailed analysis, courageous choices and company solidity have allowed us to make a great contribution to the decorative finishes market by offering solutions with high added value, thanks to the use of high-quality and organic raw materials for the production of finishes with low environmental impact.
The enhancement of surfaces as works of art, creativity in the development of new products and a range of colours always in step with the latest market trends; checks carried out at every production stage, care in processing, and company organisation subject to precise protocols, guarantee UNI EN ISO 9001:2008 Certified Quality and make our R&D department the main driver of creation and innovation in Novacolor products.

Novacolor blends innovation with corporate values defined by the ESG protocol (Environmental, Social, and Governance), placing environmental care and quality of life at the center of its vision. Each product is designed with rigorous attention to the quality of materials and their impact on the spaces in which they are applied, ensuring that aesthetics and functionality integrate without compromise.

Through certifications such as Indoor Air Comfort Gold and Indoor Air Comfort USA, Novacolor demonstrates its commitment to providing decorative solutions that improve indoor air quality and actively contribute to reducing environmental impact. This is not only about achieving refined aesthetics, but also about offering high-performance materials, ideal for projects that respond to the growing need for a balance between design, well-being, and sustainability. This biophilic approach to architecture becomes a concrete response to the demand for spaces that foster a connection between the natural environment and users, creating atmospheres that stimulate psychophysical well-being. In this context, Novacolor is committed to using materials that respect the environment while maintaining high technical performance and a design that enhances the intrinsic beauty of nature.

The combination of ideas, intuition, and in-depth feasibility studies and product development research makes Novacolor a brand appreciated and recognized worldwide, as well as a point of reference for leading international architecture and design studios.
Novacolor operates in Italy through a network of more than 100 specialized retailers. Internationally, the brand is present in over 70 countries and boasts partnerships with top-tier manufacturers, architecture studios active in the Contract sector, importers, and specialized stores focused on decoration and Interior Design.

Novacolor was established in 1982 in Forlì, in the heart of one of Italy's most productive areas. In 2009 Novacolor becomes part of the San Marco Group, the leading company in Italy in the manufacture of painting systems for the building industry, becoming the group's "top brand" in the high quality decorative finishes sector. Through this acquisition, both companies benefit in terms of know-how and reputation, both nationally and internationally.
In January 2021, Novacolor closes its legal identity and completes its merger by incorporation within San Marco Group SpA, thus further strengthening its position and benefiting from the Group's strengths: R&D, the purchase of innovative raw materials, and the industrial and logistics platforms. 

Vision, creativity and meticulous care in selecting high-quality materials have enabled Novacolor to offer architects and designers a full range of interior and exterior decorative finishes, as well as mineral and synthetic coatings ideal for modern façades and historic buildings. Novacolor has also become specialized in making continuous wall and floor systems for indoor and outdoor use, and high-quality matt, gloss and satin paints.

Novacolor is the colours of Architecture.