Rebirth through the colours of gratitude: changing towards a shared transformation through which we can start again.
A new connection between human beings is needed a year on from the outbreak of a pandemic that has overturned social customs and challenged normality. A deep sense of gratitude towards the world is the only driving force that will allow us to start again with consciousness and a sense of belonging and sharing.
Gratitude is shown by embracing a nature that is not only to be respected and safeguarded, but also to be transformed into an ally for an enriching relationship where there is no wanton exploitation and only a cooperation aimed at mutual enhancement.
Through the photographs taken by Gianluca Cisternino, Novacolor's Be Grateful recounts the serenity of awareness, personifying it with an airy yet dominant light that brings out the best in living and communal spaces. At a time when distancing has been imposed on us, the connection between people is sustained by a fellowship founded on acceptance of the present and the determination to stride towards the future - because the future is now; the future is us. And thus it is that hope, unity, determination and courage become colour shades of a single colour: that of gratitude.
Be Grateful is the concept 2021. After the Joy Revolution, which brought the beauty of Nature into the home with colours and decorative finishes celebrating the joy of living, Novacolor now offers a new journey dedicated to gratitude. It is time to be thankful for what is still to come based on what we are building in the present; which is why Novacolor's colour consultants have created a range of products that enhance light. Design becomes even more refined, with natural colours and textures that instantly create comfort and well-being.
For years, Novacolor has chosen to invest substantially in sustainable raw materials, thus embodying an all-Italian excellence working with passion and expertise for a sustainable future. Our colour designers are committed to seeking new decorative effects and innovative, high-performance products created to respect both consumers and the environment. The ecological approach thus remains one of the values in which Novacolor firmly believes, and in which we continue to invest. Starting from this certainty, this year the brand aims to focus on the extraordinary human capacity to convey nature in a form of both human and social progress.
Through the concept campaigns of each year, Novacolor communicates how our continuous commitment to transforming product production sets us apart. The use of raw materials from biomass derived from agricultural waste, the study of sustainable products and, at the same, time providing functional solutions to a new concept of living, linked to well-being and awareness, without ever renouncing aesthetics, are constant guidelines for the brand.
Targeted investments in development, research and technology, detailed analysis, courageous choices and company solidity have allowed us to make a great contribution to the decorative finishes market by offering solutions with high added value, thanks to the use of high-quality and organic raw materials for the production of finishes with low environmental impact.
The enhancement of surfaces as works of art, creativity in the development of new products and a range of colours always in step with the latest market trends; checks carried out at every production stage, care in processing, and company organisation subject to precise protocols, guarantee UNI EN ISO 9001:2008 Certified Quality and make our R&D department the main driver of creation and innovation in Novacolor products.
"We bring all our enthusiasm and expertise to bear in developing successful projects with our customers in the global design and architecture sector. Each day, we strive to do better with new decorative effects, better-performing innovative products, more respect for the planet and people, more practical solutions, and a broader worldwide service. Seeing our customers satisfied motivates us to do our best, always!"
- Roberta Vecci, International Marketing Group Director
The combination of ideas, insights, in-depth feasibility studies and new-product development make the Novacolor brand acknowledged worldwide as a benchmark company for the best international architecture and design firms.
Novacolor operates in Italy through a network of over 100 specialist retailers. Abroad, we are active in more than 70 countries, and have partnerships with leading manufacturers, architectural firms involved in the contract segment, importers and retailers specializing in decoration and interior design.
Novacolor was established in 1982 in Forlì, in the heart of one of Italy's most productive areas. In 2009 Novacolor becomes part of the San Marco Group, the leading company in Italy in the manufacture of painting systems for the building industry, becoming the group's "top brand" in the high quality decorative finishes sector. Through this acquisition, both companies benefit in terms of know-how and reputation, both nationally and internationally.
In January 2021, Novacolor closes its legal identity and completes its merger by incorporation within San Marco Group SpA, thus further strengthening its position and benefiting from the Group's strengths: R&D, the purchase of innovative raw materials, and the industrial and logistics platforms.
Vision, creativity and meticulous care in selecting high-quality materials have enabled Novacolor to offer architects and designers a full range of interior and exterior decorative finishes, as well as mineral and synthetic coatings ideal for modern façades and historic buildings. Novacolor has also become specialized in making continuous wall and floor systems for indoor and outdoor use, and high-quality matt, gloss and satin paints.
Novacolor is the colours of Architecture.