Italian design stems from thousands of years of craft, history and excellent raw materials, of art and creativity capable of influencing peoples and cultures. A design that interprets contemporary society while offering a broad vision of what's to come, anticipating the requirements of interior design. Novacolor introduces the MATmotion Flat Paints Collection, the line of all-Italian-made water based paints and matt and eggshell enamels that are non-toxic, washable, very low-VOC, and have no added formaldehyde.
From neutral colours to soft pastels, and rich and intense dark tones, all of our 112 colours have been carefully created and designed to facilitate their inclusion within any style of décor - whether as a distinctive focal element, or in combination with a range of shades from the same collection. The special composition of the colour grid exalts all of the shades, which makes them enhance modern and classic interiors and which, due to the depth and density of the special pigments used in the colour formulations, makes them take on wholly personal and unique tones.
Every name and every colour associated with it tells a story. A story to discover that sometimes speaks of nature's beauty, of historic buildings and ancient villas, or of people and places that recount Shakespeare's works set in Italy. The charm of colour combined with that of history, in an wholly effective and unforgettable combination.
Novacolor presents its Color Trends 2022, the symbol of a path linked to sustainability and respect for the environment that the brand has undertaken with great seriousness. The message that has been spreading throughout the world for years is clear and wants to underline the need for each of us to understand that only by respecting and living responsibly will it be possible to guarantee a future for the new generations.
The Novacolor 2022 color trends of the MATmotion product line are therefore the answer to this strong human need to return to being an integral and active part of nature. The selected colors convey strength, comfort, balance, vitality, serenity, hope and above all optimism towards the future.
Matt water-based paint for interiors formulated with new technology based on silver ions, with sanitised and anti-mould effect
Matt water-based paint for interiors, low emission of volatile compounds, no formaldehyde and added plasticisers
Water-based eggshell finish for interiors, high quality, odorless and low VOC, without formaldehyde and added plasticizers
Water-based ultra-washable paint for matt and uniform finishes in interiors, odorless and low VOC, without formaldehyde and added plasticizers