Novacolor, the colours of Architecture

MATmotion Flat Paints

Italian design stems from thousands of years of craft, history and excellent raw materials, of art and creativity capable of influencing peoples and cultures. A design that interprets contemporary society while offering a broad vision of what's to come, anticipating the requirements of interior design. Novacolor introduces the MATmotion Flat Paints Collection, the line of all-Italian-made water based paints and matt and eggshell enamels that are non-toxic, washable, very low-VOC, and have no added formaldehyde.

Timeless colors

From neutral colours to soft pastels, and rich and intense dark tones, all of our 112 colours have been carefully created and designed to facilitate their inclusion within any style of décor - whether as a distinctive focal element, or in combination with a range of shades from the same collection. The special composition of the colour grid exalts all of the shades, which makes them enhance modern and classic interiors and which, due to the depth and density of the special pigments used in the colour formulations, makes them take on wholly personal and unique tones.
Every name and every colour associated with it tells a story. A story to discover that sometimes speaks of nature's beauty, of historic buildings and ancient villas, or of people and places that recount Shakespeare's works set in Italy. The charm of colour combined with that of history, in an wholly effective and unforgettable combination.

Color Trends 2024

Colour, with its sensorial readiness, is the gateway to recall a bygone emotion, and transform it into new possibility. Contact with a particular shade recalls sensations we thought were forgotten, which welcome us and make us feel at ease while pulling us towards the unexplored.

We are used to interpreting 'trend' as a wholly unfamiliar and external concept that indicates a new path to follow. Sometimes, thought, it is simply something that has always been within us waiting to be brought to the surface and dressed a new experience.

Discover them all