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/ MATmotion Flat Paints

MATmotion Flat Paints

Italian design stems from thousands of years of craft, history and excellent raw materials, of art and creativity capable of influencing peoples and cultures. A design that interprets contemporary society while offering a broad vision of what's to come, anticipating the requirements of interior design. Novacolor introduces the MATmotion Flat Paints Collection, the line of all-Italian-made water based paints and matt and eggshell enamels that are non-toxic, washable, very low-VOC, and have no added formaldehyde.

Timeless colors

From neutral colours to soft pastels, and rich and intense dark tones, all of our 112 colours have been carefully created and designed to facilitate their inclusion within any style of décor - whether as a distinctive focal element, or in combination with a range of shades from the same collection. The special composition of the colour grid exalts all of the shades, which makes them enhance modern and classic interiors and which, due to the depth and density of the special pigments used in the colour formulations, makes them take on wholly personal and unique tones.
Every name and every colour associated with it tells a story. A story to discover that sometimes speaks of nature's beauty, of historic buildings and ancient villas, or of people and places that recount Shakespeare's works set in Italy. The charm of colour combined with that of history, in an wholly effective and unforgettable combination.

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Color Trends 2023, three lifestyles and a color of the year

The Novacolor Color Trends 2023 of the MATmotion product line are the answer to this increasingly strong need to find our personality, our way of living and thinking in the environments we live in, sheets of paper on which to openly tell the deepest meaning we want give to our life. A new and reconstructed balance, an expression of freedom and inclusion, of essence and evolution, of what we are now and what we would like to become.

Discover them all
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MATmotion Flat Paints products

MATmotion SilverCare
MATmotion SilverCare

Matt water-based paint for interiors formulated with new technology based on silver ions, with sanitised and anti-mould effect

Matt water-based paint for interiors formulated with new technology based on silver ions, with sanitised and anti-mould effect

MATmotion Supreme Matt
MATmotion Supreme Matt

Matt water-based paint for interiors, low emission of volatile compounds, no formaldehyde and added plasticisers

Matt water-based paint for interiors, low emission of volatile compounds, no formaldehyde and added plasticisers

MATmotion Supreme Eggshell
MATmotion Supreme Eggshell

Water-based eggshell finish for interiors, high quality, odorless and low VOC, without formaldehyde and added plasticizers

Water-based eggshell finish for interiors, high quality, odorless and low VOC, without formaldehyde and added plasticizers

MATmotion Extra Matt
MATmotion Extra Matt

Water-based ultra-washable paint for matt and uniform finishes in interiors, odorless and low VOC, without formaldehyde and added plasticizers

Water-based ultra-washable paint for matt and uniform finishes in interiors, odorless and low VOC, without formaldehyde and added plasticizers

MATmotion Extra Eggshell
MATmotion Extra Eggshell

Water-based eggshell finish for interiors, low VOC, without formaldehyde and added plasticizers

Water-based eggshell finish for interiors, low VOC, without formaldehyde and added plasticizers

MATmotion Urban Matt
MATmotion Urban Matt

Water-based breathabke paint for interiors with low Voc

Water-based breathabke paint for interiors with low Voc

MATmotion Primer
MATmotion Primer

Water-dilutable acrylic pigmented primer for interiors and exteriors

Water-dilutable acrylic pigmented primer for interiors and exteriors

MATmotion Eggy
MATmotion Eggy

Water dilutable eggshell finish for interiors

Water dilutable eggshell finish for interiors

MATpassion Chalk Paint effect
MATpassion Chalk Paint effect

Matt decorative paint for interiors, with "shabby chic" effect

Matt decorative paint for interiors, with "shabby chic" effect

Novacolor Back Office
Via Ulisse Aldrovandi, 10
47122 - Forlì (FC), Italy

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Novacolor Flagship Store
Corso Garibaldi, 91
20121 - Milan (MI), Italy

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info@novacolor.it
+39 0543 401840
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