Novacolor, the colours of Architecture

MATmotion Flat Paints

Italian design stems from thousands of years of craft, history and excellent raw materials, of art and creativity capable of influencing peoples and cultures. A design that interprets contemporary society while offering a broad vision of what's to come, anticipating the requirements of interior design. Novacolor introduces the MATmotion Flat Paints Collection, the line of all-Italian-made water based paints and matt and eggshell enamels that are non-toxic, washable, very low-VOC, and have no added formaldehyde.

Timeless colors

From neutral colours to soft pastels, and rich and intense dark tones, all of our 112 colours have been carefully created and designed to facilitate their inclusion within any style of décor - whether as a distinctive focal element, or in combination with a range of shades from the same collection. The special composition of the colour grid exalts all of the shades, which makes them enhance modern and classic interiors and which, due to the depth and density of the special pigments used in the colour formulations, makes them take on wholly personal and unique tones.
Every name and every colour associated with it tells a story. A story to discover that sometimes speaks of nature's beauty, of historic buildings and ancient villas, or of people and places that recount Shakespeare's works set in Italy. The charm of colour combined with that of history, in an wholly effective and unforgettable combination.

MATmotion Color Trends

Novacolor's colour consultants launch Color Trends 2021, creating a capsule collection dedicated to the MATmotion range, the line of professional paints and enamels with ultra-matt or eggshell finish that are super-washable, non-drip and perfect for interior walls also on large surfaces. Six fashion colours and as many variations for creating elegant and unique environments. No longer 'only' walls but also furnishing accessories.

Six colours chosen for their positive charge, brimming with energy and grace, that inject vibrations of warmth and harmony to all settings. Selected knowing that every colour withholds the secret of tranquillity.

Discover them all