Novacolor, the colours of Architecture

MATmotion Flat Paints

Italian design stems from thousands of years of craft, history and excellent raw materials, of art and creativity capable of influencing peoples and cultures. A design that interprets contemporary society while offering a broad vision of what's to come, anticipating the requirements of interior design. Novacolor introduces the MATmotion Flat Paints Collection, the line of all-Italian-made water based paints and matt and eggshell enamels that are non-toxic, washable, very low-VOC, and have no added formaldehyde.

Timeless colors

From neutral colours to soft pastels, and rich and intense dark tones, all of our 112 colours have been carefully created and designed to facilitate their inclusion within any style of décor - whether as a distinctive focal element, or in combination with a range of shades from the same collection. The special composition of the colour grid exalts all of the shades, which makes them enhance modern and classic interiors and which, due to the depth and density of the special pigments used in the colour formulations, makes them take on wholly personal and unique tones.
Every name and every colour associated with it tells a story. A story to discover that sometimes speaks of nature's beauty, of historic buildings and ancient villas, or of people and places that recount Shakespeare's works set in Italy. The charm of colour combined with that of history, in an wholly effective and unforgettable combination.

Color Trends 2026

Four chromatic worlds, four material interpretations.

Grounds, Shadows, Pulses, Traces: each palette — five tones that converse with one another — is designed to feel tangible, adaptable, and authentic.

The Color Trends 2026 offer a vocabulary of colors in motion, able to shift and interact with what surrounds it.

In every palette, The Light Between steps in with creative subtlety: it turns shadow into depth, emptiness into breathing air, color into living emotion. It is not a shade that seeks to impose itself, but a luminous presence, a suspended trace that slips between colors and renews them. Like an unexpected glimmer, it brings out every nuance, revealing the hidden beauty in the details.

Discover them all