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Color Trends 2024
Colour, with its sensorial readiness, is the gateway to recall a bygone emotion, and transform it into new possibility. Contact with a particular shade recalls sensations we thought were forgotten, which welcome us and make us feel at ease while pulling us towards the unexplored.
We are used to interpreting 'trend' as a wholly unfamiliar and external concept that indicates a new path to follow. Sometimes, thought, it is simply something that has always been within us waiting to be brought to the surface and dressed a new experience.
The Novacolor Color Trends 2024, studied and selected by Designer Gian Paolo Venier of OTTO Studio, were born with the idea of representing that sensorial portal to access the colour lost within each of us.
Fresh Breath MM 289MM 289
Open Mint
A palette for those who like to learn from the past by turning old mistakes into new opportunities for success.
Colours that release an energy that balances the past and the future, the classic and the modern.
Harmony and peace to resurface and boldly reinvent itself in ever new forms.
Carefree Time MM 294MM 294
Endless Kurkum
The enveloping, strong and reassuring tones of this palette assign a leading role to memory.
The roots are strong and steadfast. To succeed in taking off, you have to be grounded to the earth.
One must learn to remember in order to heal nostalgia and transform it into new strength and hope.
Eternal Change MM 297MM 297
Wild Rosemary
Passionate and enterprising shades created for those who identify with a wild and untamed spirit, resistant to any kind of change.
Colours that span the times, dressing the disruptive soul of a style full of ardour with an almost whispered sophistication.
Bohem Heart MM 299MM 299
Boho Cinnamon
A colour world that welcomes the Bohemian lifestyle, which has always been associated with creativity and non-conformism, mixed with inspirations from the Bohemian movement and ethnic style.
Originality and fusion are the basis of a palette that turns romanticism into an idea of freedom.
Classy Game MM 304MM 304
York Lavender
A colour spectrum of striking intensity shapes interior spaces reminiscent of veritable art galleries that are home to those who make the intellect a stylistic emergency.
An avant-garde style open to the new narrates the world of those who love eclecticism without stereotypes.
Art Lightness MM 308MM 308
Jazz Juniper
Colours that express the rhythmic and musical sensations of a jazz to watch.
A palette that senses an instinctive luxury suitable for those who know how to make beauty a variable of lightness, energy, progress and harmony.
- Open Mint
- Endless Kurkum
- Wild Rosemary
- Boho Cinnamon
- York Lavender
- Jazz Juniper
An inveterate traveller, he moves lightly and curiously from east to west, north to south, guided by his instinct to discover new areas to inspire his work.
He designs interiors, temporary displays, objects and textiles, as well as being responsible for creative direction. He loves to design fashion, including his own clothes. And he paints.
Born in Trieste, not surprisingly overlooking the Molo Audace, he lived in London and New York, before moving to Milan. He describes himself as an urban animal, despite having chosen Siros, in the Cyclades, as his chosen location. For now.
An inveterate traveller, he moves lightly and curiously from east to west, north to south, guided by his instinct to discover new areas to inspire his work.
He designs interiors, temporary displays, objects and textiles, as well as being responsible for creative direction. He loves to design fashion, including his own clothes. And he paints.
Born in Trieste, not surprisingly overlooking the Molo Audace, he lived in London and New York, before moving to Milan. He describes himself as an urban animal, despite having chosen Siros, in the Cyclades, as his chosen location. For now.
OTTO Studio was established from the creative vision of architect Paola Navone and, with Gian Paolo Venier, Cristina Pettenuzzo and Domenico Diego, develops interior design, product design and art direction projects.
In search of lost color
Six colour palettes inspired by the versatile properties of spices will accompany us on a sensorial journey whose destination will match the revived memory of a lifestyle to which we feel we belong. We will feel at home in a maze of sensations that will give a name to our colour intuitions.
Open Mint
Endless Kurkum
Wild Rosemary
Boho Cinnamon
York Lavender
Jazz Juniper
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