Archi+ Argilla, mineral plaster coat in powder, formulated with lime and natural clay

Archi+ Argilla its our mineral plaster coat in powder for interiors, a new product formulated with natural clay and air lime, which confirms Novacolor’s green approach and sustainable innovation.
An historical raw material such as clay, combined with modern technologies, finds the maximum expression within Archi+ range, the collection of powder-form mineral plasters for prestigious interiors.

Download the color chart
Archi+ Argilla by Novacolor, mineral plaster coat in powder formulated with lime and natural clay Archi+ Argilla by Novacolor, mineral plaster coat in powder formulated with lime and natural clay

Inspiration: clay, raw earth and nature

The idea of ​​including a new powder product in the range stems from the desire to enhance the clay component, with the aim of using it for interior decoration of modern houses with a trendy-chic rustic style, typical of the brand Novacolor. To do this we were inspired by the colors of the houses in Terra Cruda – raw clay in the south of our country.


«Manufacturing with earth alone, without any other materials or cement - i.e. without stone and lime - consists solely of skilled labour, and is almost a perfect imitation of nature.»
~ G. Del Rosso, "Dell'economica costruzione delle case di terra"

Archi+ Argilla by Novacolor, mineral plaster coat in powder formulated with lime and natural clay Archi+ Argilla by Novacolor, mineral plaster coat in powder formulated with lime and natural clay
Download the Color Chart

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Archi+ Argilla by Novacolor, mineral plaster coat in powder formulated with lime and natural clay Archi+ Argilla by Novacolor, mineral plaster coat in powder formulated with lime and natural clay
Archi+ Argilla by Novacolor, mineral plaster coat in powder formulated with lime and natural clay Archi+ Argilla by Novacolor, mineral plaster coat in powder formulated with lime and natural clay